Privacy Policy

This Privacy Policy explains how Excelia Performance Marketing ("Excelia", "we", "us", or "our") collects, uses, stores, and protects your personal information when you visit our website, contact us, or engage our services. By using our website or submitting your information, you agree to the practices described here.

1. Information we collect

We collect information you provide directly and information gathered automatically when you use our site:

Information you provide

• Contact & lead details — your name, email address, phone/WhatsApp number, company name, advertising budget, and any message or business information you submit through our forms.
• Communications — the content of messages you send us by form, email, or WhatsApp.

Information collected automatically

• Usage & device data — IP address, browser type, device, pages visited, referring source, and interaction data collected through cookies and analytics.
• Advertising data — identifiers and events used to measure ad performance and conversions.

2. How we use your information

• To respond to your inquiries and provide the consultation or services you request.
• To contact you by email, phone, or WhatsApp regarding your request or our services.
• To operate, improve, and personalize our website and marketing.
• To measure and optimize our advertising campaigns and website conversions.
• To comply with legal obligations and protect against fraud or abuse.

3. Third-party platforms & APIs

To deliver our services we use trusted third-party platforms. When you interact with us, some of your data may be processed by these providers under their own privacy policies:

• WhatsApp Business API (Meta Platforms) — when you contact us via WhatsApp, your phone number and message content are processed to enable communication. See the WhatsApp Privacy Policy.
• Meta APIs / Meta Ads (Facebook & Instagram) — we use Meta's advertising and business tools to run campaigns and measure results, which may involve pixels and conversion data. See the Meta Privacy Policy.
• Google (Ads & Analytics) — we use Google tags to measure traffic and advertising conversions. See the Google Privacy Policy.
• Google Gemini API (AI processing) — we may use Google's Gemini AI to help process, analyze, or generate content in the course of providing our services. Data sent for AI processing is handled according to Google's AI/Gemini API terms. We do not submit more personal data than necessary for the task.
• Web3Forms — our contact forms are delivered to our inbox through Web3Forms, which processes the form data you submit.

4. How we share information

We do not sell your personal data. We may share information only:

• With the service providers listed above, strictly to operate our services;
• When required by law, regulation, or valid legal request;
• To protect the rights, safety, and property of Excelia, our clients, or others;
• In connection with a business transfer (e.g., merger or acquisition), subject to this policy.

5. Data storage & retention

We store and retain the information you submit (such as your contact and lead details) so we can respond to you, provide our services, and keep records of our communications. We keep this data for as long as needed to fulfil these purposes, to comply with legal obligations, and to resolve disputes. When data is no longer required, we take reasonable steps to delete or anonymize it. You may request deletion at any time (see Your rights).

6. Cookies & tracking

Our website uses cookies and similar technologies for essential functionality, analytics, and advertising measurement (including Google and Meta tags). You can control cookies through your browser settings; disabling some cookies may affect site functionality. Advertising cookies help us understand campaign performance and show relevant ads.

7. Data security

We apply reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

8. Your rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate data;
• Request deletion of your data;
• Object to or restrict certain processing;
• Withdraw consent where processing is based on consent.

To exercise any of these rights, contact us at [email protected]. We will respond within a reasonable timeframe.

9. Children's privacy

Our services are intended for businesses and individuals aged 18 and over. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us and we will delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the latest revision. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact us

If you have questions about this Privacy Policy or how we handle your data, contact us:

• Email: [email protected]
• WhatsApp / Phone: +20 103 370 7172
• Office: IZAR Plaza, Palm Hills · 6th of October, Egypt